The objective of this project was to create a brand for Jake Maes, the owner of the store. His grandparents owned a chocolaterie in Brussels, Belgium, and he wanted to open one using their family recipe. He requested a brand with a warm and luxurious feel to it with white, brown, and golden accents. The client also requested that the logo and branding could function on and be applied to staff uniforms, large glass windows, and packaging design.Through considering what makes Mae’s Chocolaterie unique from other chocolate companies, a cohesive and attractive brand has been created. This brand appeals to the broad audience of customers who will find themselves in Mae’s Choclaterie. The detailed illustrations and gorgeous brand elements appeal to an older audience, and the clean color scheme appeals to a younger audience. The design reflects the rich history and culture that Mae’s is rooted in. High quality chocolate products deserve beautiful brand elements.