A project for the BBC? Awesome!

Commissioned by BBC Studios Singapore the brief was to create an on-air and digital spot to promote their collection of channels to mark their launch on Singtel TV.

The aim of the spot is to raise awareness of viewers that BBC branded services are now available on Singtel.

I developed a couple of concepts and we settled on an idea called 'Look No Further'.  The message was simple, "if you're looking for your favourite BBC channels, look no further! There's something for everyone, all in one place!" That place being Singtel TV.

The spot featured a whole gamut of BBC programming like: Serengeti, Killing Eve, Great Asian Railway Journey, Hey Duggee, The Graham Norton Show across channels like BBC Earth, BBC Lifestyle, BBC News, BBC First and CBeebies.

The vibe of the promo is friendly and upbeat as it celebrates the best of the Beeb, and where to find it on Singtel TV!

I scripted, edited, and produced the spot. The heroic He We provided all the material and was the point person for all the nuts and bolts of the project, the bodacious Ben Toh did the graphics, the cool Cameron Brown voiced the spot, the mix was done by Suite Sound and Sid Aneja provided the creative and branding direction.