第一屆教科書圖書獎 主視覺設計
School Textbooks Design Award 2021 Key Visual Design
「突破想像力的框架，建構學習新維度」
"Break through the frame of imagination and
construct a new dimension of learning"
construct a new dimension of learning"
由台灣設計研究院所主辦的「教科圖書設計獎」，此獎項希望能承先啟後，提倡教科書設計之重要性，藉由獎項鼓勵優秀的出版商與教科書設計。
在主視覺概念的呈現上，以「空間、立體、超現實感」打造充滿想像力的立體多元世界，表現教育、思考及多元觀點融合的概念。由「體育、數學、自然科學課本」的 3D 展開視覺設計，打破課本僅是 2D 平面媒介的框架，並由開啟書籍的動作帶出獎項宗旨、展現主辦單位對於獎項的企圖與設計期待，並藉由動態視覺元素在社群媒體上產生更加吸睛、靈活的延伸應用。
在主視覺概念的呈現上，以「空間、立體、超現實感」打造充滿想像力的立體多元世界，表現教育、思考及多元觀點融合的概念。由「體育、數學、自然科學課本」的 3D 展開視覺設計，打破課本僅是 2D 平面媒介的框架，並由開啟書籍的動作帶出獎項宗旨、展現主辦單位對於獎項的企圖與設計期待，並藉由動態視覺元素在社群媒體上產生更加吸睛、靈活的延伸應用。
School Textbooks Design Award, organized by the Taiwan Design Research Institute, is expected to take a considerable step forward based on the past experience to motivate the next generation, promote the importance of textbook design, and encourage excellent publishers and textbook design ideas with awards.
The key visual design presents a richly characterized and highly diversified world of imagination through "a surreal mix of space and three-dimensional objects" to demonstrate the ideas of education, thinking, and the integration of various viewpoints. This project begins with the visual design of 3D objects in physical education, mathematics, and natural science textbooks, challenging the stereotype that textbooks only include 2D contents. With an action of opening a book, the key visual design not only explains the purpose of this award and shows the organizer's intention and expectations for excellent designs, but also makes good use of dynamic visual elements to produce more attractive and flexible effects on social media.
Design Agency | StudioPros.work
Art Direction | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 蔣樹儀 Shu-Yi Chiang
Photography | 林祐新 Pomelo Lin
Derivative Material Design | 李宜軒 Yi-Hsuan Li / 陳思靖 Sara Chen
Copywriting | 張文馨Moon Chang
3D Modeling |ChingHo Kao
Client | 教育部、台灣設計研究院 TDRI
Date | 2021
Art Direction | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 蔣樹儀 Shu-Yi Chiang
Photography | 林祐新 Pomelo Lin
Derivative Material Design | 李宜軒 Yi-Hsuan Li / 陳思靖 Sara Chen
Copywriting | 張文馨Moon Chang
3D Modeling |ChingHo Kao
Client | 教育部、台灣設計研究院 TDRI
Date | 2021
