Capstone Project

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Ghosting Campaign

Problem

The negative effect of ghosting is undermined for its power on mental health and self esteem.

Solution

The whole campaign aims to shine the light on this problem that is widely spread but still very rarely discussed. Executions explain the impact of ghosting and offer a platform for victims to explain their frustrations as well as for ghosters to discuss their motives in a step to understand more this increasing phenomenon.

Target Group

Generation Z (10-24 years of age).

Insight

Gen Z hates confrontation and thinks it is easier to simply ignore. Most offenders underestimate the impact of ghosting.

Big idea

Caring is for the strong.