Visual Identity Design | Craftsmanship Soul
Online magazine 'Craftsmanship Soul' gives a modern voice to traditional crafts. It aims to highlight unique craftsmanship and collaborative design projects that set new standards. The focus of the magazine is on the essence of craftsmanship to ensure that people will continue to appreciate and recognise craft as a vital part of future developments across industries and society.
The brand logo finds itself as an interpretation of the stream-line designs of the arts and crafts movement at the beginning of the 20th century. The choice of colour signifies the digital colour-code for gold in its warm yellow tone.
