• A project displayed at the “Manipulation” exhibition, Jerusalem Design Week

    The fashion world is driven by trends which define time and again what is right and what is not. 
    On top of the fashion pyramid stands Vogue magazine, that acts as a mediator between the fashion corporations and the end consumers. This magazine “foresees” future trends while ignoring cultures, society sectors and characters which it holds in contempt. 
    This begs the question why Umm Kulthum, probably the most renowned singer in the Arab world - and an undeniable fashion icon as well - can’t feature in Vogue magazine like other famous singers? Broadly speaking, what is worthy and what is unworthy? 

    The headlines used in this project are actually taken from real Vogue covers, and the juxtaposition of them with the new image raises questions about the boundary between the honorable and the shameful. 
  • “Manipulation” exhibition