The aim of the exhibition is to inform, educate and entertain the audience by showing them the stunning efforts shown throughout wartime Britain by a few brilliant individuals who used brain over brawn and trickery over force in order to complete their missions.
Focusing not only on Charles Fraser Smith, but also Jasper Maskelyne and the Ghost Army; we felt it was important to acknowledge the amazing accomplishments of some amazing minds during the war effort.
We emphasise how, without these individuals, Britain today may have been a very different place. We do this through the use of subtle lenticular imagery which shows the “then” and “now”; the “before” and “after”. This idea is utilised throughout the exhibition and its relating media i.e. invitations and advertisements. The exhibition centres around the role of trickery which was pivotal in the success of many operations during WW2.
The exhibition also has a theme of a curve shape, which is taken from the "O" in the logo and used throughout.
Focusing not only on Charles Fraser Smith, but also Jasper Maskelyne and the Ghost Army; we felt it was important to acknowledge the amazing accomplishments of some amazing minds during the war effort.
We emphasise how, without these individuals, Britain today may have been a very different place. We do this through the use of subtle lenticular imagery which shows the “then” and “now”; the “before” and “after”. This idea is utilised throughout the exhibition and its relating media i.e. invitations and advertisements. The exhibition centres around the role of trickery which was pivotal in the success of many operations during WW2.
The exhibition also has a theme of a curve shape, which is taken from the "O" in the logo and used throughout.
Logo
The decoy logo encompasses the ideas of trickery and deception by hiding the top and bottom of the word 'decoy'. This represents a decoy in itself. The word is still legible but gives the impression of there being more than meets the eye.
Quotes
Lenticular Walls
Lenticular Walls
The imagery in our exhibition is based on metaphors and used as lenticular walls, so that walking in one direction you would see the image from the present, and in the other direction the image from the past. These images in particular were the theme of our exhibition. Each room in the exhibition has a different metaphorical lenticular wall.
Present:
Dandylions are symbolic for positivity, progress and survival. Ferthermore yellow is symbolic of communication, clarity, and is associated with an intelligent, quick witted and alert mind. This represents what our artists of trickery achieved during WWII.
Past:
Thousand of lives were saved due to the trick artists’ work. A sum of 5,896,000 British men served in WWII.
923,000 were Navy, 3,788,000 Army and 1,185,000 RAF.
2D Wall Graphics
3D Wall Graphics
VIP Invite
Wayfinding
Signs which give the visitor directions to facilities they might need, such as toilets, cafe, shop,
customer services etc.
The exhibition has a consistent use of a red curve to create a recognisable shape for way finding.
The exhibition has a consistent use of a red curve to create a recognisable shape for way finding.
The visitor can then look out for this shape to find directions and information about the next room. Signs on
the door entrances give a brief introduction to the next room, and signs placed at the top of the walls give directions to facilities.
Signage
Signage to be placed around the exhibition and London location. The use of metaphorical imagery
within the exhibition is shown to give curiosity, and arrows direct the visitor towards the loaction of
the exhibition.
Advertising Posters
Both posters are displayed nearby eachother such as ad shells and double sided posters placed onto glass. Therefore the viewer can see the metaphorical imagery, and become curious about what it means.
Brand Guidelines