Voiello Scaramantica 2021.
Christmas as Naples commands.
Agency assignment
Turning the third edition of Scaramantica, Voiello’s Christmas special box, into a touchpoint that reinforces brand’s premiumness.
A stylish capsule collection is born to combine design, tradition and fun: pure Neapolitan Christmas lifestyle.
CONCEPT IDEA
Coins are the luckiest and most valuable suit in playing cards. But that's not enough for us.
To attract good luck even more, we have transformed the Suit of Coins into the Aureo Suit by replacing the symbol of gold with our Golden Wheat.
Wheat carries with it particularly positive values: its grain is a symbol of rebirth, hope and future, while its spike is the emblem of spring, of nature that awakens and wins winter. All the more so if it is an Aureo grain. This is how the Aureo cards were born, a deck of 40 Neapolitan cards, the luckiest of all.
from Coins to Aureo suit,
AS PASTA VOIELLO'S GRAIN.
40 illustrated Neapolitan playing cards
A COLLECTIBLE SET OF 4 porcelain PLATES IN gold and primary colours
dedicated to Ace, Queen, King and Knight
ADV DIGITAL CAMPAIGN
Pure Neapolitan Christmas lifestyle.
OOH
CREDITS
Agency: Marimo
Art Director: Andrea Magno
Copywriter: Carolina Palombo, Teresa De Bello
Digital department manager: Selina Galfo
Illustrator: Marco Brancato
Photo & Video: Francesca Romana Gaglione / The Foodorialist
Client: Voiello
