Magalu
Visual Brand Identity
Visual Brand Identity
2018
One of the largest marketplaces in the world, Magalu is one of the most admired brands in Brazil. Its history is closely linked to the country's recent history, and its consumers have a solid emotional bond with the brand. Transforming "Magazine Luiza" into "Magalu" was a challenging project whose success relied on the synergy between consultancy and client working as a single team.
Creative director:
Fred Gelli, Renan Benvenuti
Designers:
Alexandre Opipari, Marcelo Siqueira, Thiago Sieiro & Magalu design team.
Content:
Elen Campos
Content:
Elen Campos
Strategy:
Guta Tomasquim, Tania Savaget
Account Executives:
Celso Onofre, Luisa Simões, Ulli Ferrari
Type Design:
Fabio Haag Type
Fabio Haag Type
