Renan Benvenuti's profileTátil Design's profileRicardo Bezerra's profileJade Aiello's profile+2

XP Brand Identity

Multiple Owners
•
Branding
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
Brand Design brand identity branding Corporate Identity graphic design identity Logo Design Logotype typography visual identity
XP investimentos
Visual Brand Identity
2021

Brands need to evolve to remain relevant, which is why the project revisited the assets of XP brand in favor of a new moment in its 20-year history, holding recognition and value of a brand that is leading the transformation of investments in Brazil. A lighthouse brand that points out paths, opens up new perspectives, and shines a light on what matters most.

Creative director:
Renan Benvenuti, Ricardo Bezerra
Designers:
Daniel Escudeiro, Jade Aiello, Luiz Fernando Costa
Content:
Ana Cunha, Gustavo Feyer e Lourenço Araújo
Account Executives:
Joana Libretti, Karla Ribeiro, Mariana Soccodato, Vanessa Clark
Type Design:
Plau
XP Brand Identity
Published: