Sistema B
Visual Identity System
Visual Identity System
2021
Sistema B leads a movement of people using business as a force for good. Therefore, the identity must create engagement with its broad audience. We´ve shifted from the guilt, tedious, and complex expressions to something iconic, bold, contemporary, and fresh that inspires people to become protagonists of change.
Creative directors:
Fred Gelli, Renan Benvenuti
Designers:
Alexandre Baltazar, Anna Fonsecca, Camila Dias, Daniel Souza, Jade Aiello
Strategy:
Amanda Gebara, Letizia Trannin, Paula Marchiori
Content:
Ana Cunha, Dani Varanda, Mila Bartilotti
Amanda Gebara, Letizia Trannin, Paula Marchiori
Content:
Ana Cunha, Dani Varanda, Mila Bartilotti
Account Executives:
Bianca Cruz, Ulliana Ferrari.
Production:
Emanuel Zanoni
Illustrations / Motions:
David Galasse, Gabriel Parente.
Illustrations / Motions:
David Galasse, Gabriel Parente.
