17&M / Skanska
Sitting between the nation’s capital and the heart of downtown D.C., 17&M breathes new life in the historic central business district of Washington, D.C. Conway created a clean and simplistic brand identity that evokes sustainability, flexibility, and innovation, and to represent 17&M’s tagline, the designers crafted the logo replacing the “&” with an “X” in red and white to communicate relationship and future growth.
