Hoja de Palma
RE—BRANDING
If we do a visual analysis of palms, maybe one of the first things we think about is the diversity of shapes. All of these shapes share the same root (Arecaceae), but a phylogeny that remains imprecise even today. Colombia has 264 species, it's considered the 3rd country with the greatest palm diversity in the world. One of those species is the national tree and today's protagonist.
Beyond being a «caribbean lifestyle brand», Hoja de Palma is a tribute to Colombia and world diversity through this mystical tree. It has a wide distribution, but it never fails to adorn landscapes and brighten them, just like every human being.
Chromatic settings and compositions were inspired by Hiroshi Nagai and his endless summer environments. For typography, I always like to explore new ways of customize characters, and this case wasn't the exception. I started with a 1:1 grid for the base, and after joining some nodes and having something decent, I altered the grid to give it the final touch: lengthening the top of each character, or rounding specific areas, etc.
* UNDERLINED WORDS ARE LINKED TO EXTRA INFO
