Triboo’s design proposes to create symbols that group members of their child tribe around them.
Smileat Triboo cereals uses totemic symbols of ancestral tribes, who worshipped the nature that gave meaning to the community. Just like a game, the design inspires children to create their own tribal totem system and to identify with values that respect and celebrate the food given to us by nature – naturally. Good food doesn’t have to be boring, and the brand invites us to start every meal with a smile.
Project: Naming, Branding & Packaging design.
Client: Smileat
Client: Smileat
