client: NIKE
Nike Live North
It’s been an absolute dream come true to work closely together with Nike to create the visuals of abstracted sport mixed with Stockholm’s topographical grid for their concept stores in the Nordic region. The art is a curation of sport and culture, always informed by aspects of the neighbourhood (or geographical area) and the sport and fitness mindset of its local consumer.
This is the local concept store in Täby, Stockholm.
Illustration - Linn Fritz / Direction - Joel Clifford / Client - NIKE / Production - Agent Pekka / Photos - Tom D. Morgan
