An Afro-fashion brand gets it's mark! 💯
Working along side this super-hero brand, to give her a befitting mark, with deep rooted meaning that not only represents the business, but reflects the target audience might seem impossible.
But when two design heros (in Fashion and Branding) collide the aftermath is nothing short of spectacular (no, this isn't a Cruella story😏)
Working along side this super-hero brand, to give her a befitting mark, with deep rooted meaning that not only represents the business, but reflects the target audience might seem impossible.
But when two design heros (in Fashion and Branding) collide the aftermath is nothing short of spectacular (no, this isn't a Cruella story😏)
Lena Vieve Fashion, a name inspired by the hero's of this story, the founders(two sisters) immediately paints the heart behind this brand, paving a space for herself in an already saturated market.
Not all hero's wear capes, some piece fabrics together, effortlessly; and that was the story I wanted to capture—An emblem of beauty, style and pasión(in Spanish). A mark that iconized this Afro-fashion brand in stylized text and a signature mark (or dish, if you're a foodie)
Not all hero's wear capes, some piece fabrics together, effortlessly; and that was the story I wanted to capture—An emblem of beauty, style and pasión(in Spanish). A mark that iconized this Afro-fashion brand in stylized text and a signature mark (or dish, if you're a foodie)
Simplicity is the ultimate sophistication, hence to make our mark memorable we needed to highlight key ideas that resonates with the core of the brand and ideate from there
To set the mood for this project, a moodboard was employed to give the brief visual representation through selected images and logo case studies
The tool is only an extension of the mind, hence sketches must be made to communicate ideas into simple visual forms
The options are a product of research into the core principles of the brand and how it can be expressed visually in a way it tells the brands story
Lena Vieve Fashion-the making!🎥
Every perfect(if it solves the problem) project has footage from behind the scenes designers never show the client.
Every perfect(if it solves the problem) project has footage from behind the scenes designers never show the client.
for geometric accuracy the logo mark was reshaped using basic geometric shapes as show in the illustration above
eve gotten from the brand name vieve, pieced together like the stitches of a cloth
For visual consistency and legibility the following spaces(ratios) are to be maintained to preserve the integrity of the logo mark
for visual consistency the logo lockup must be maintained to preserve the integrity of the mark
the brands identity has been stretched further to accommodate more compact and simpler versions.
logo opener video
o strengthen the brands identity a set of patterns has been created to aid differentiation
the colors have been carefully selected to give expression to the emotions behind the brands persona
The type faces chosen not only compliment each other when used but is suitable for the brands niche.
motion ad for LV socials
reel of the project cycle
Not all hero's wear capes, some piece fabrics together, effortlessly; and that was the story I wanted to capture—An emblem of beauty, style and pasión(in Spanish). A mark that iconized this Afro-fashion brand in stylized text and a signature mark (or dish, if you're a foodie)
So the next time any of the fashion heros—Dior, Gucci, Louis Vuitton, Chanel—are having coffee, thinking of how to paint the world in class and style, Lena Vieve Fashion would be just at arms length, in jaw dropping Ankara, reeking of Afro-beauty, with a mark worthy of any hero brand.
Wanna fly your brand above the tides of an already saturated market space? I am one buzz away.
So the next time any of the fashion heros—Dior, Gucci, Louis Vuitton, Chanel—are having coffee, thinking of how to paint the world in class and style, Lena Vieve Fashion would be just at arms length, in jaw dropping Ankara, reeking of Afro-beauty, with a mark worthy of any hero brand.
Wanna fly your brand above the tides of an already saturated market space? I am one buzz away.
