Nómada Taquería
VISUAL ID & TYPE LAYOUT
Since 2020 many digital processes have been accelerating due to the pandemic, the internet has made us global citizens and digital nomads, we enjoy the privilege of moving freely around the world and work with a wide range of tools offered by technology and the facilities of modern life. Many projects and business ideas were born in the midst of lockdown, and this was one of them. Nómada is an only-delivery taqueria based in Cartagena (Colombia) with prices and toppings according to the size of an ideal taco.
In a nutshell, Nómada Taquería is the confluence of contemporary nomads around food. 🌮
This brand is essentially rustic, so its applications are limited to easily accessible tools and raw materials.
I used an hexagonal grid (⬡) to create a custom type and a graphic system that tries to emulate the simplicity of cave paintings made by the first nomadic communities. The pattern of this grid is easy to replicate and very intuitive, allowing the client or any user to manipulate the puzzle, interact directly with the brand and communicate stuff through multiple choices.
* UNDERLINED WORDS ARE LINKED TO EXTRA INFO
