CHATIME BRAND PACKAGING DESIGN
BEHIND THE DESIGN
A famous bubble tea drink originated from Taiwan celebrates their 10 years existence in the Indonesian market. This year, the theme called "10 Years of Good Time" where Chatime has become one of the most favorit drinks in Indonesia.
Chatime is the largest teahouse franchise in the world. Its expansion and growth model is through franchising. It operates 2500+ outlets in 38 countries.
The packaging design has main goal to visualize the spirit of "10 years of good time" with the focus on youth empowerment and their freedom to explore and express themselves in any way.
