[LIDL - LIDL Christmas]
Behind the Scenes - "Head Elf"
Behind the Scenes - "Party Zone"
Behind the Scenes - "Banquet"
Behind the Scenes - "Favorina"
Behind the Scenes - "Contraptions"
[Project Details]
Just before Christmas 2020, Piranha Bar were tasked with creating the Christmas campaign for LIDL in the Irish market. It's success in 2020 has seen it rolled out one more time in 2021 and even a plush toy version of Head Elf made available in store by popular demand from the younger viewers! This was a really fun spot to work on, you can see the love the team has put into all the little details which take up every inch of screen real estate throughout.
My main contributions to this campaign were the build and texturing of many of the vehicles and the large area dubbed the "Favorina" aisle which we see the elves setting puddings on fire and cracking some biscuits in half amongst other hi-jinks.I was also responsible for the transformation of the Favorina aisle back into its real counterpart towards the end of the spot as the elves scurry away Toy Story style as the work day begins.
Just before Christmas 2020, Piranha Bar were tasked with creating the Christmas campaign for LIDL in the Irish market. It's success in 2020 has seen it rolled out one more time in 2021 and even a plush toy version of Head Elf made available in store by popular demand from the younger viewers! This was a really fun spot to work on, you can see the love the team has put into all the little details which take up every inch of screen real estate throughout.
My main contributions to this campaign were the build and texturing of many of the vehicles and the large area dubbed the "Favorina" aisle which we see the elves setting puddings on fire and cracking some biscuits in half amongst other hi-jinks.I was also responsible for the transformation of the Favorina aisle back into its real counterpart towards the end of the spot as the elves scurry away Toy Story style as the work day begins.
CREDITS
Agency: BBDO Dublin
Agency: BBDO Dublin
Agency Producer: Georgia Stevenson
ECD: Shane O’Brien
Creatives: Gerry McBride & James Carr
Production Company: Piranha Bar
Director: Gavin Kelly
Producer: Emily Brady
DoP: Ivan McCullough & Piers McGrail
Creative Director | CG Supervisor: Simon Burke Lead CG: Sam Boyd
Senior CG: Cormac Kelly
CG Team: Ciaran Talbot, Mario Domingos, Jack Bowler, Ronan Coyle, Kat Stachura, Daniel McGuire, Emanuel Raimundo, Ricardo Ferro
Concept Design: Shaun Kelly Additional Concepts: Flavio Remontti & Carlos Muñoz
Animators: John T Coomey, Jose Carlos Poeiras, Abhinit Bodke
2D Design & Animation: Alex Murphy
Editor: Sean King
Compositors: Dan Cullen & Mark Bailey
Junior Compositor: Dan McNicholl
Grade: Gary Curran @ Outer Limits BBDO
Company Director: Sinead Lee
Project Director: Emma Corcoran Snr
Account Manager: Elana Murphy
Account Executive: Norah Conlon
