Hi, I am Gabrielle. I am an aspiring Visual Designer from Manila and studying to begin my brand designing career.
This is my first sample branding project that I created. The story behind this project came from my love for coffee and nature. For that reason, I incorporated those two to create a whole new imaginary brand that I will personally want to go to, and just spend my day at it.
I know there are still room for improvement and I am very willing to take any criticisms and feedback in a positive light from you to improve my future works. Thank you so much!
ABOUT SUNSET GARDEN
Sunset Garden is a place for people to connect with the natural environment and perfect view of the sunset. People can feel relaxed, reduce stress, and increase attention capacity, creativity, and productivity with the light ambiance of the place.
Sunset Garden's target audience is the people who just want to take a day off to spend a day without the city noises and relax while having a good cup of coffee or a nice breakfast.
Color is an integral part of brand identity. Consistent use of color palette not only reinforces the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.
The colors bring in the sense of nature, home, and peace, and the escape from the hectic city life - all of which are elements of the core brand.
