Uber - We Are Here 2.0

•

Uber torna per le strade di Roma e Milano, e con Curve Creative Studio racconta la città.

Dopo il successo della campagna “Noi ci siamo. E ti portiamo dove vuoi”, il noto brand lancia una nuova wave di comunicazione a Milano e Roma, per consolidare l’awareness del servizio Uber Black.

AMPLIFICATION MILAN

To amplify the campaign in Milan, we teamed up with Il Milanese Imbruttito to narrate the new service with a video aired on Instagram.
GUARDA →

AMPLIFICATION ROME

Trastevere. Campo De’ Fiori. San Lorenzo. Testaccio. Monti. Pigneto. What is real roman people up to on a typical Night Out? From aperitivo, to dinner, to a party, Uber will move you to your favourite spots in the city. Where is your night out bringing you to?

We selected influent accounts from Rome (macro, medium, mini) are chosen to narrate on their platforms a typical Night Out in the eternal city with Uber.

GUARDA →

Per la seconda wave della campagna Curve Studio ha scommesso su un approccio glocal e su un tone of voice cucito attorno a Milano e Roma, ai loro abitanti e ai loro modi unici di vivere le due città. La campagna punta a connettersi con un target locale e giovane, con esigenze precise e un modo di comunicare specifico e personale.

SPOTIFY

We follow the phone call of a girl left at home on a rainy night, who didn't go to a cocktail party due to a series of mobility issues.A friend, already at the party, calls her to encourage her to join her, and during the call suggests Uber as a one-stop solution to all the problems: traffic, rain, parking, needing to drive back..This audio was aired in two versions, specifically tailored for Milan and Rome, recited with a strong Roman/Milanese inflection and using local terms.