Designed by h3l
IT81™
Re-branding + Key Visual
The Project
The project was focused on establishing a direct link with identity attributes of the Italian culture towards a global approach. The development was inspired by research on Italian immigrants around the world, their preferences and outstanding stories around the world. We consider that the journey is a solid conceptual axis to found the conceptualization. In this way we established a thematic point towards a language nurtured with details that connect with the results of the investigation.
The Brand
Nurtured and inspired by our rich Italian heritage, IT81 is bridging the gap between high-quality sneakers and modern laid back style. Distinct by nature and durable by design, each sneaker is handcrafted with conceptual inspirations that link the value-added of the organic things with unique colors and patterns to reflect our customers’ own individual styles.
Conceptualization . 概念化
Photography Key. 写真キー
Product Defragmentation . 製品の最適化
Product Analysis. 製品分析。
Key Visual Engagement . 主要なビジュアルエンゲージメント
