START YOUR DAY WITH TBN UK is a daily programme broadcasting at 7am. I was asked to create a logo and motion graphics for the programmes. They needed to be 10 seconds in duration, with a "joyful, uplifting, positive" tone, and "citrus" colour palette.

I began by thinking about telling the story of a morning routine that would conclude at the beginning of the programme: Sunrise - Alarm - Shower - Coffee - Breakfast - Television.

My first thought was to create the graphics entirely in flat design illustration to enable each scene to flow into the next. I then developed a bright and cheerful colour palette that would stylise each scene.