Simple Holiday - Brand Development

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Simple Holiday is a Digital Platform where users can find unique options to plan and book their next holiday destination based on personalised 'activity/experience based' search criteria - not on location. The user is then linked to booking platforms that they know and trust.

Simple Holiday's brand animation reflects the multiple options booking a holiday presents, and the simplicity in which options are curated within this digital platform.

"Find, your way". The brand is currently structured in 4 'activity' categories; each of them with a representative Icon, primary colour and Imagery Colour management rules.

It is vital to dress every experience with the brand behind it, each search image has the associated colour applied.

WEB DESIGN

Fewer clicks, unique UI and minimal interactivity, are the key aspects of Web Design.

The User will be able to navigate through the site by selecting their personalised searching criteria, to filter the search that are displayed as cards that can be discarded, saved, sent or accepted with a simple pair of clicks.

STRUCTURE

Tourism search engines can be messy, confusing and deceptive. People often get lost or scammed due to the massive amount of information presented on the more popular websites. Simple Holiday is the contrary. The brand is structured, organised and easy to be perceived by all kinds of users. We created several grid systems that make the brand easy applicable in several platforms and formats.

OUTDOOR

Printing material and advertising campaigns are easily adaptable due to the structured and straightforward brand development. Under the concept: "Find, Your Way", the brand is encouraging the audience to travel and search for their next activity through the Simple Holiday Portal.

The three lines used as a call on top of the walking travellers represent the many options they have ahead; the cut-out arrow of the frame gives visual rhythm to the composition.