Project by Durex
Brief
Empowerment in Sex for Disabled People Campaign
Target Audience
Disabled people and able people aged 18-40.
Headline
#SEXANDDISABILITYREALLIFE
Concept
Through poster conveys the idea that everyone is equal and that just because you‘re disabled doesn’t mean you can‘t do the things that normal people do. The poster with its contrasting statements and images subverts the misunderstandings of the audience and shows them that disabled people can enjoy sexuality like a capable normal person.
Executions
Make a video to convey the real sex life of the disabled and convey that everyone is the same. Just because you have a physical disability doesn’t mean you can’t enjoy your sex life.
Poster Design
Video
