These ads were created for Harmony for silvers foundation, a Tina Ambani initiative. The purpose was to acknowledge and pay tribute to the efforts taken by a few senior citizen for the betterment of the soceity.
The first phase consisted of catchy headlines and stark graphics portraying the undying attitude of these respected senior citizen.
Phase 2 had to be even more interesting and engrossing. The idea was 'Age is just a number', hence the execution had stories of those heroes portrayed in their age itself.