Condiment King is a small home-based condiment producer with a big dream... to rule all the condiments! and after that, like all the generous ruler, Condiment King will share them to their people so they all can relish the glory.

Like all big dreams, theirs started with a small step which is to sell condiments in sachets/pouches as diner's takeaways add-ons and traveling companions. Despite being sovereign and royal, they want to appear as subtle and as obvious as possible, letting their visual cues do the talking.

That's where I come in!

Starting with their original 7 condiments, here are the logo, packaging and distribution design concept for Condiment King:

The concept of this visual direction is to present Condiment King's royal and sovereign personality without taking its visual back to the Victorian era's ornament-Fleur de lis-blackletter typeface kind of design. So in order to make that happen, I modernized every aspect of the key visual, from the logo, typography and color to make it more subtle and obvious without leaving behind any visual cues or references of what royal and sovereign is all about.

You can find me on IG: @hrifandi_

I often post my work and been highly active there, so if you are interested in having a key visual like this please drop by and say hello.