Background
For this project, we were to select a topic to focus on and craft an individual project which showcased our skills. After brainstorming, I chose to work on addressing the effects of climate change on our mental health.
About the Project
One Step at a Time is a social media campaign that aims to raise awareness about eco-anxiety. According to the American Psychological Association (APA), Eco-anxiety is described as “a chronic fear of environmental doom". As fear and anxiety about climate change increase, there is a need to raise the public’s awareness of the impact of climate change on mental health.
This campaign encourages users to share their experiences with eco-anxiety using #onestepsg on Instagram. The campaign is targeted at young and working adults who are actively tackling climate change. It consists of a motion graphics video that aims to help others understand the term, eco-anxiety. Also, informational posts will be uploaded on Instagram to assist users in identifying and addressing the issue.
Informational Posts
Instagram story template by Anagram Design.
