Mental Training Sports
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Brief:
Juan Ariza is a renowned Colombian sports coach and the founder of Mental Training Sports. He holds certification from the International Coach Federation (ICF) and boasts over 1,000 hours of experience in personal and executive coaching. Beyond his role as a mental and physical trainer for athletes, he has successfully guided more than 200 individuals to achieve their athletic goals. Juan is also an ambassador for the ASICS brand in Colombia. He is a certified periodization and triathlon specialist by the International Endurance Group and holds a coaching certification from Stryd Academy in running training by power, Level 1 & 2. Having participated in 3 Ironman 70.3 events and completed 7 marathons, Juan brings a wealth of experience to his coaching approach.
Juan's training philosophy involves an integrated approach, combining both physical and mental training, emphasizing the crucial role of mental preparation in every sporting endeavor.
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The Objective:
The goal is to design a contemporary brand image that captures the essence of Mental Training Sports, ensuring versatility, dynamism, replicability, and scalability, with a primary focus on social networks.
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The Solution:
Employing our Service, Magallanes, we developed a comprehensive brand identity. This encompassed defining the brand's tone, personality, iconography, and providing guidance on uniform design. Our model facilitated delicate adjustments in naming, and in collaboration with the client, we offered advice on the commercial strategy, website development, and social media implementation, primarily targeting Instagram.
Working closely with the client, we successfully created a brand with significant value and strategic advantage, aligned with the predefined objectives.
*Uniform design was entrusted to Voito for the Running T-shirts and Baudi for the Trisuit, under the direction of Letty DS and in collaboration with the client.
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The Result:
"BuroDsgn not only delivered excellent creative and graphic work but also provided a conceptual framework that guided my business decisions. It enabled me to find my path. I highly recommend their services—outstanding from the beginning, with a remarkable talent for building lasting relationships."
Juan Ariza - Founder, Mental Training Sports
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Illustration
Country: Colombia
Roles: Art Direction, Illustration
