Ayurveda Packaging (REDO)
Summary of the Brief:
Create a package that serves a purpose and enhances the product through typography. Flesh out a design concept that attracts the attention of the customer while providing information about the product and offering an overall experience at the same time. To do this, choose 1 out of the following 4 ISTD briefs: Silence is golden, invisible cities, putting things in order and biophilia.
Biophilia:
Biophilia refers to the love of nature. Create a typographic piece that provides an indirect experience and celebrates our human connection with nature.
Deliverables and Specifications:
Strategy (250-500 words).
Research and sketchbooks.
Concept development, design and realisation.
Typographic skills.
Specifications.
Presentation.
Rationale:
Because the brief of project is extremely typography orientated, I decided to improve on it by placing more focus on typographical crafting. With typography, as opposed to secondary illustrations and imagery, being the main point of focus in this improvement, I have kept the successful typographical elements the same and have redone those that I feel are less successful. The 'Ayurveda' heading has been redesigned, and the original illustrations found on the front of the box, which distract from the typography, have been removed. The individual pill boxes and their accompanying elements have remained the same, and more depth has been added to the outer box and inner pamphlet through the use of textures and a slightly transparent body of text which creates a pattern. The contrast, brightness and saturation of the colour gradient has also been adjusted to look more striking. The mock-ups have been edited slightly, increasing the brightness of the white background to allow the packaging to stand out more.
