DOIS · ZERO · DOIS (2.0.2, DZD) is a Brand Performance agency that needed
a logo and a visual identity to be able to present itself in the market.
Its differential is its network of contacts and experience of the team in the market.
They connect the exact people for the projects. They are adaptable to the demands
of the moment and always focused on the result. They are not just a supplier but
a business partner.
The CEO of the Agency was already clear about the aesthetic he wanted, straight
and minimalist fonts and a dark background. With all the information plus a market
diagnosis, we create a brief and start with the first sketches.
After some handmade studies we chose two ways to present the client, always following
the brief. With the approval of the Type Direction we started with the vectorization
of the letters and the creation of the visual identity.
The sketch and the final result of the vectorization are very similar. What we change
are settings that give it harmony and better performance and shape reading.
The logo is adaptable to any situation as well as the company. Já thought of as
a brand strategy after the market is consolidated, the main DOIS · ZERO · DOIS logo
will be directly replaced by the numerical reduction (2.0.2).
The smallest reduction of the mark is zero.
Considered one of the greatest inventions of humanity, being equated
with the wheel, which ironically has the same shape. Zero is a unique number.
It was the last number to be created and the first on the scale.
The trademark identifiers of a company are very important.
The main one is the logo and then come the colors and other elements that change in each brand.
These elements help to distinguish and be recognized both by the target and by the competition.
The same happens with the flag, which is a trademark identifier. Its origin comes from the
Middle Ages, when the allied armies, in order not to be confused with each other, used a tired piece
of cloth on a banner, with the colors and identification signs of the company to which they belong.
Thus they avoided being confused with the enemy.
Knowing that DZD is an agency that works as a team ready to win all the battles
that it participates, I needed something symbolic to show that idea of the creative army.
For this reason, inspired by the first flag in history, the "Dannebrog",
DZD was created its flag for each battle that it will have in its day to day.
Please send an email if you’d like to talk
– from a chat to potential projects,
specifications or future collaborations:
diogoramoreira@gmail.com
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