Brief
Invite the top 500 business people to view 40 vintage bottlings from The Macallan Fine & Rare Malts collection at the Getty Images Gallery, London.
 
Creative
This exclusive event looked more like an art exhibition with individual bottles dating 1926-1972 displayed on plinths with Getty Images behind each representing the year. I wanted to reflect this by engaging our audience with a work of art in the style of Andy Warhol.
 
Each bottle shot, from 1926 (top left) down to 1972 (bottom right.) Wrapped in hessian and tied up with string the 3D canvas print has a price tag revealing the collective value of £14.5m.
 
On the reverse is a pocket with a limited edition book with detailed notings on each bottle with a covering personalised letter and a ‘hand written’ personalised foil-edged invite.
The Macallan
Published:

The Macallan

Brief Invite the top 500 business people to view 40 vintage bottlings from The Macallan Fine & Rare Malts collection at the Getty Images Gallery, Read More

Published: