NotCo
Founded in 2015 in Chile, The Not Company, also known as NotCo, was born with the mission to reinvent food and revolutionize the industry by using artificial intelligence to recreate animal products with plant-based ingredients, preserving the flavor and characteristics of products such as mayonnaise, milk and ice cream.
By not using anything of animal origin, its production consumes less water and emits less carbon dioxide.
NotCo already got US$ 30 million in investments from names such as Jeff Bezos, currently the richest man in the world, founder of Amazon.
NotCo lands in Brazil
After being a great success in Chile and Argentina, NotCo decided to start their operations in Brazil. I was part of the communication team led by Hood.CX who helped them to adapt the global strategy into the Brazilian market. The goal was to find its own tone of voice in the country, at the same time, affirming its latin American identity.
Some of my tasks
- Finding the concept/storytelling to be told;
- Defining NotCo’s tone of voice in the Brazilian scenarium;
- Creating the copy for Instagram Feed, Instagram Stories and Facebook campaign;
- Making Portunhol acceptable, finalmente.
