We wanted to do a project for a company like Vinted and we did it! After direct contact, we started working on a draft script for three short animation versions 30', 20',10'. As Vinted usually produces live-action formats, we had to make the most of the guidelines so that they could fit into the animated world. In the case of this project, we were responsible for script adaptation, storyboard, illustrations, animation, and sound design.
The animation aimed to tell shortly and simply how to use the Vinted app and then encourage people to download it to their mobile phones. The biggest challenge was to outline the context for the main character to answer why sometimes we have more clothes in our closet than we need.
For this purpose, we used short flashbacks. Then in a simple but not obvious way, we showed the three main steps of using the app. At the end of the animation, we defined the social character of the app and its possibilities as a social app.
The animation was created for the French, Belgian, Polish, Spanish, and German markets
Gosia Jeniec was responsible for the illustrations and she imposed her own style.
The illustrations perfectly fit the brief making the animation light and very well suited to the character of the Vinted brand.
Despite the short deadlines we decided to combine cel animation with cutout techniques. Thanks to that, we managed to convey a lot of information in a short time, especially about the characters and the context of the situation.
Valeria Podborski was responsible for all animations.
Creative Director: Sławek Wydra
Production Manager: Dawid Gaweł, Lena Ślósarczyk
Relation Director: Gosia Kucharska
Concept art: Gosia Jeniec
Illustration: Gosia Jeniec
Animation: Valeria Podborski
Sound Design: Robert Ostiak
Production Manager: Dawid Gaweł, Lena Ślósarczyk
Relation Director: Gosia Kucharska
Concept art: Gosia Jeniec
Illustration: Gosia Jeniec
Animation: Valeria Podborski
Sound Design: Robert Ostiak
