CHEESE CAMERA COMMUNITY
BACKGROUND
Currently, the donation market is focused on children in third world countries. The donation market is showing an increasing trend, but the actual quality of donation is in a limited state. In contrast to how various social networks are already a part of people's lives, the donation platform is still unidirectional and many only provide temporary support. We strongly believed that we had to change this into a completely new platform.
SEVICE STRATEGY
Cheese community came into existence by striving for the value of bringing out continuous changes by cooperating, sharing, and healing fundamental problems. The cheese camera functions as the 'eyes' of the children from third world countries to convey their stories to the world and conduct communication. It not only concentrates on children's basic rights to live, but also pursues the protection and development that children deserve in order to play the role of providing opportunities for children, who are in places which are outside the range of government welfare system or relatively under poverty, to enjoy healthy lives.
CHEESE VALUE
The value of cheese begins through the donation of cameras by donators to children of third world countries. The camera provides new experiences for the children and moreover, it allows their stories to be stored from their own point of view. The stories of the children (photographs) are shared through the cheese social community, and this enables us to identify their situations and true desires. By sharing their stories to the world, we can induce 2nd and 3rd motives for donation. Our ultimate value of cheese is to create the one and only community that can bring world changing transformations.
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PROCESS
CAMERA PRODUCE
Since it can be easily assembled through paper, children can easily approach it in the form of a play, and since the paper and main board for the low-income group are utilized to lower the unit price, it was produced with less initial cost.
USE CAMERA
The simple filming guide enables children to take photographs of their lives, and they can check their photographs immediately through the LCD and gain cultural artistic experiences.
CHEESE UPLOAD
Our children can get a chance to appreciate photographs and talents through the uploaded cheese mobile community. Additionally, it can be shared on SNS to widely promote the community and induce persistent interest.
PURCHASE
Consumers can purchase cameras with cheese, which stands for the money in cheese community, and if they write a message upon purchase, it gets delivered to children the form of a card along with a package.
STORY COLLECT
The photographs which hold children's stories are stored onto USBs and are periodically collected by the community. After collection, the USBs are exchanged for new ones so that children can continue their photograph activities.
COMMUNICATE
Children's true desires can be identified by viewing the world through their own perspectives. Additionally, children's photographs can be utilized to conduct 2nd and 3rd projects of cheese donation to achieve the ultimate goal.
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Brading & Total Visual Graphic Design: Ha ye seul
Product Design: Lee jae jin, Kwon sae won
Package Design: Ha ye seul, Kwon sae won
Video visual Design: Park ji su
UX/UI: Ha ye seul, Park ji su
