Pobeda, the first low-cost airline in Russia, has emerged the most successful project in the history of Russian aviation. In 2018, Pobeda led the world in passenger traffic growth. The airline holds the world record for average daily flight time on the Boeing 737-800 NG aircraft. Pobeda is part of the Aeroflot Group. Pobeda lets customers construct their own fares, allowing them choose what they will pay for: desired luggage weight, preferred seat, and additional services.
But low prices always come with rules and restrictions. If customers don't read the terms and conditions carefully, they may bring the wrong size carry-on luggage or be late to board – such incidents affect brand loyalty. This new design aims to minimize such errors by quickly conveying the necessary information, help customers understand the fares, and prepare for their flight.
We built our identity upon the concept of direct communication between the company and the client. A key element of this is the chat window resembling an instanant messenger. It's like a friend texting to invite you to fly somewhere for the weekend. After all, Pobeda's main advantage is the opportunity to travel light. The three dots in the logo resemble airplane portholes, just like the three dots people see in messengers when texting. We've developed stickers for flight directions, services, and navigation, which work as visual cues.
