Client
OliOli Cool Stuff is a fun fashion and accessories brand. Their essence is to bring more joy to daily life with beautiful, happy, and modern products.
Services
Visual Identity
Visual Identity
The Solution
We created storytelling to explore the liveliness of OliOli. Started with the brand's signature "Cool Stuff", developing the idea that it's cool to be a good person, in English "It's cool to be cool", encouraging the client to do good and feel good about it. So, we came up with the slogan "your daily dose of joy" and the "joy pills". The brand universe is about the client being invited to transform her day into a good day and to promote this to the people around it.
The balance between the fun aesthetic and the exclusivity of the products appears in the colors, which vary between vibrant and pastel tones. The typography brings elegance and the photographic language brings even more consistency to OliOli's brand, transmitting joy without leaving aside its artsy/cool essence.
This project was created with Nat Pixel.
