Krava Cut. Pure Function.
Krava Сut. Is a knife workshop engaged in small-scale production
of custom knives. Founded by Alexander Krava in 2015 in Lviv, Ukraine.
The priority was to update and structure the brand identity. When designing
the logo, we took the idea of the principle of cutting tools. Already from this
emerged modernist forms that have formed a graphic sign that is qualitatively
engraved in a small size on knives.
Credits
Client: Krava Cut. Alexander Krava
Industry: EDC. Handcrafted
Service: Rebranding. Naming. Positioning. Logo. Brand Book
Year: 2021
Location: Lviv, Ukraine
Design / Art Direction: Victor Hupalo
Photography: Tetiana Rynkova. Ksenya Kurylyshyn
