A Marca
Carla Oliveira é uma profissional de educação física que promove treinamento personalizado. O seu trabalho possui alto aprofundamento e diversidade. Não apenas focado na área de musculação, natação e dança, ela oferece qualidade de vida através de treinamento individualizado a fim de atingir os objetivos propostos.
The Brand Carla Oliveira is a physical education professional who provides personalized training. His work has a high depth and diversity. Not only focused on weight training, swimming and dancing, it offers quality of life through individualized training in order to achieve the proposed goals.
Desafio do Projeto
Certamente o maior desafio neste projeto foi encontrar um símbolo amplo, flexível e o mais abrangente possível já que a profissional tem um público alvo extenso, inclusivo e irrestrito.
Um segundo desafio foi criar uma identidade visual pessoal que representasse os valores da profissional, sem caracterizar claramente seu segmento de atuação, posto que seu objetivo é atender todo tipo de demanda voltada à prática de atividade física.
Project Challenge Certainly the biggest challenge in this project was to find a broad, flexible and as wide-ranging symbol as possible since the professional has an extensive, inclusive and unrestricted target audience.
A second challenge was to create a personal visual identity that would represent the professional's values, without clearly characterizing her field of activity, since her objective is to meet all kinds of demands aimed at the practice of physical activity.
Project Challenge Certainly the biggest challenge in this project was to find a broad, flexible and as wide-ranging symbol as possible since the professional has an extensive, inclusive and unrestricted target audience.
A second challenge was to create a personal visual identity that would represent the professional's values, without clearly characterizing her field of activity, since her objective is to meet all kinds of demands aimed at the practice of physical activity.
Construção do Símbolo
Para a criação da Identidade Visual da Profissional de Educação Física Carla Oliveira, foi explorado como conceito central a dedicação ao atendimento individualizado, personalizado e humano para a promoção da qualidade de vida de seus alunos, atingindo este objetivo com responsabilidade, ética e respeito.
Para a construção da marca, três aspectos principais formam o ícone do logotipo: as iniciais do nome da profissional, a representação minimalista de um ser humano(alunos) e o elo de uma corrente.
Symbol Construction For the creation of the Visual Identity of Physical Education Professional Carla Oliveira, the dedication to individualized, personalized and human service was explored as a central concept to promote the quality of life of its students, achieving this objective with responsibility, ethics and respect.
For the construction of the brand, three main aspects form the logo icon: the professional's initials, the minimalist representation of a human being (students) and the link of a chain.
For the construction of the brand, three main aspects form the logo icon: the professional's initials, the minimalist representation of a human being (students) and the link of a chain.
Tipografia
The classic Montserrat was the typeface chosen to be part of Carla Oliveira's visual identity. I made some adjustments to its signature so that it could bring more personality, exclusivity and harmony to the logo. Providing fluid, comfortable and aesthetically balanced reading.
Symbol Construction The classic Montserrat was the typeface chosen to be part of Carla Oliveira's visual identity. I made some adjustments to its signature so that it could bring more personality, exclusivity and harmony to the logo. Providing fluid, comfortable and aesthetically balanced reading.
Colors
The color palette manages to convey a dynamic, contrasting and meaningful image.
Yellow, within the warm colors, is the lightest. It is also the one that most resembles the color of the Sun. That is why it is usually associated with luminosity, happiness, brightness and joviality. The chosen tone, closer to golden yellow, can convey an idea of optimism, since it is considered a welcoming color. And in many cases, it is associated with recreation, joviality and optimism. It gets to be a playful color and radiates like a smile.
Gray, on the other hand, serves as a good base for other colors such as yellow, as it does not attract attention to itself, allowing other colors to stand out. In the context of color psychology, gray is neither hot nor cold. It is neither mental nor material. It is neither female nor male. Because of this he suggests security, reliability, modesty, maturity and apathy. Silver color is the fastest. Thus, silver is also the color of dynamism and sport. Although the main color of pomp and luxury is gold, silver is also present in these chords.
