B3TTER FOODS
Nowadays, we live in a context where people look for alternatives that helps them to live a healthier and more conscious life. Here’s where B3TTER come to action, a food brand that was born as a healthy alternative to conventional snacks. They have just launched their first line of bars and a cocoa cream 100% natural and sugar-free, ensuring its original taste.
The package design needed to convey a sensation of crunchiness and naturality, we achieved this feat by generating a burst of ingredients emerging from B3TTERS logotype, enhancing the irreverent character of the brand and the packaging appeal. This proposal accentuates the flavor of the product by using a range of powerful and bright colors that also divide the product range. In addition to the color segmentation, we created a custom lettering for each product, giving a proprietary and direct style to help consumers identify every product range.
