Nations and even the world at large is yet to recover fully from the uncertainty brought about by the Covid19 outbreak. Also due to the impact of this pandemic around the world, several traditional ways of doing business have been affected. As a result, businesses and marketers are faced with the challenges of surviving the crisis which brings about new norms in digital marketing. Many businesses have to re-examine their marketing strategies during the pandemic period as a large number of their consumers are indoors using the internet more often. Raymond Halliwell in this post will help you understand the new norms in digital marketing.

According to Raymond Halliwell, E-commerce platforms increased rapidly during the pandemic thanks to digital technology. During the period people were sitting down at their homes this gave people more opportunities by using e-commerce to sell their products. This has made e-commerce rise in power.

Also, virtual events are on the high rise, as organizations conduct meetings on platforms like zoom, Google Meet and Microsoft teams.

Digital marketing is the means of promoting or advertising and selling products and services through online marketing strategies like email marketing, search ads and social media campaigns. When it comes to businesses passing the message across to their prospective and existing customers about their products or services in this present time, digital marketing is the new norm.