So Good, So Nice, So Ferrara
So Ferrara is a sub-brand of Ferrara, a Venezuelan luxury home decor and kitchen design brand. So Ferrara represents the new generation of the main brand, giving it a fresh voice and appeal to younger audiences.
So Ferrara: The birth of a new luxurious home decor brand for millennials
The challenge was to create a fresh take for luxurious home decor brand that spoke to bold and eccentric millennials, developing a sub-brand that will have a completely different personality and way of connecting with customers
So Ferrara was crafted with boldness, freshness and innovation in mind, experimenting with different design techniques that would represent home decor extravaganza and appeal to the unique millennial audience.
Resulting in the successful launch of a teaser campaign that promotes a new perspective for home decor, a store design that displays the vision of the brand and a social media look and feel as funky and irreverent as home decor items So Ferrara has to offer to help you express yourself and showcase your personality through home decor.
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