OFF THE HOARDING

Objective : To establish the fact that Tractor Emulsion hasbetter flow than 

other distempers and hence spreads more than the rest.

Challenge : Press has very poor reach in small towns and 

theoutdoor medium is cluttered. We needed to break the clutter and stand out.

Solution : To demonstrate that Tractor Emulsion spreadsmore, 

we had it spread from the hoarding and into the lanes of Indore.

Results : The ad became an attraction in itself. People in Indoremade 

it a point to come and see the innovation. Enquiries grew by more than 

70%. Sale of Tractor Emulsion in smaller towns grew by 19%.