In 16 display cubes, Hsinchu's local elements are embodied in several quintessential scenes, forming a 3D IP conceptual design. The boxes give a panoramic view of daily life experiences, cultures, natural scenery, and urban features.
在 16 個展示格中將新竹在地元素融為一個個精華場景，
打造 3D 立體 IP 概念設計，將生活文化、自然景致、城市特色皆盡收眼底。
A local delicacy that is grown here due to the strong winds of the region. It has a history of over 100 years.
因自然環境的強風而成的當地特產，已具有百餘年歷史。
Hsinchu is one of Taiwan’s key education centers. It is where the prestigious National Tsing Hua University and National Yang Ming Chiao Tung University are located.
台灣重點教育中心之一，知名的清華大學、陽明交通大學皆位於此。
Pork meatballs and rice noodles are all well-known Hsinchu street foods.
貢丸、米粉都是新竹知名的小吃。
The rhododendron is Hsinchu’s city flower, representing the vibrancy of the city.
Hsinchu’s city bird is the magpie, which symbolizes good fortune and auspiciousness.
杜鵑花新竹市市花，取其生命力旺盛的特性。
喜鵲則為新竹市市鳥，象徵幸運與吉祥。
喜鵲則為新竹市市鳥，象徵幸運與吉祥。
This nearly two century-old historical building is a renowned Hsinchu landmark.
近兩百年的歷史建築，是新竹市著名的地標
Hsinchu’s glass products were once world-renowned, accounting for the largest market share in the world.
早期新竹的玻璃製品揚名海內外，曾經市場占比為世界第一。
The oldest zoo in Taiwan.
台灣現存的最老動物園。
Hsinchu is now world-renowned for its high-tech industries, especially the semiconductor industry in which the city plays a pivotal role.
新竹的高科技產業聞名國際，晶圓產業扮演舉足輕重的角色。
Known as "Taiwan's Silicon Valley,” Hsinchu Technology Park is Taiwan’s technology stronghold.
新竹科學園區是台灣科技重鎮，有「台灣矽谷」之稱。
Hsinchu Baseball Field, the refurbishment of which is nearly completed, was the first professional-level baseball field in the Hsinchu-Miaoli area.
即將重建完工的新竹市立棒球場，是竹竹苗地區首座職業等級的棒球場。
Hsinchu also houses Taiwan’s eminent space research facility.
台灣太空研究的核心機構座落於新竹
Due to monsoons and the area’s topography, Hsinchu is dubbed the “wind city” for its strong winter winds.
因季風以及地形影響，冬季季風旺盛，而使新竹有「風城」之名。
The first technology park in Taiwan attracted tech elites from all over.
台灣第一個科學園區，吸引科技業菁英貢獻心力
Known as the “Happy City,” Hsinchu has the highest birth rate and youngest average resident age in Taiwan.
新竹是全台灣最高生育率的地區，也是居民年齡最年輕的城市之一，有「幸福城市」之稱。
Once an important fishing harbor, it is now a popular weekend destination for locals.
早期漁獲的重要港口，現為居民假日休憩的重要景點。
Hsinchu was once called “Chuchien” (trenches of bamboo) because it was once surrounded by thorn bamboo groves that acted as defensive walls.
Organizer | 左腦創意 Left Brain
Directed by Bito
Creative Director | 劉耕名 Keng-Ming Liu
Executive Director | 黃鈺凱 Tifu Huang
Project Manager | 謝 翔 Hsiang Hsieh
Account Manager | 彭乃芸 Naiyun Peng
Ideation / Concept Design | 黃鈺凱 Tifu Huang、王璿甯 Hsuan-Ning Wang、謝鎮璘 Chen-Lin Hsieh
Design | 梁若嘉 Ruo-Jia Liang、黃鈺凱 Tifu Huang、盧長禧 Chang-Xi Lu
Animation | 梁若嘉 Ruo-Jia Liang
Compositing / Editing | 黃鈺凱 Tifu Huang
