So when the city of Belleville Ontario asked us to give
their skatepark a fresh boost...
their skatepark a fresh boost...
For the big opening, let's just say: we saw things big.
Olympian Annie Guglia was joined by Canada Skateboard National Team members
Adam Hopkins and Fay DeFazio Ebert for the ribbon cutting ceremony.
We didn't stop there. We followed two skateboarders from around Belleville to know more about their lives and get their impressions in this 5 min documentary.
CLIENT Mentos
Agency Cossette
Creative direction Adrien Héron, Ugo Martinez
COPYWRITING Souléman Diallo
Art direction Jessica Fecteau, Dorian Coureau
Strategy Jean-Claude M. Kikongi
PRODUCT MANAGEMENT Laura Manzi, Marie-Ève Méthot
Production Mariève Séguin
Media STRATEgY Pascal Desrosiers
RELATIONS AGENCY Citizen
INFLUENCE STRATEGY Clark
INFLUENCE STRATEGY Clark
STREET ART PRODUCTION Ashop
DOCUMENTARY PRODUCTION Narcity
DOCUMENTARY PRODUCTION Narcity
