We wanted to reenergise the brand, making it contemporary by using minimalist design that said a lot without being too much. By making the design simpler, we made sure that the eye fell on the important details without getting sidetracked. We developed user-friendly bottle shapes to a define a new route in the packaging that fit into consumer’s lives and hands. We created a colour palette that was bright and modern, evoking the feel of sunshine on the skin, blue water and fun times.
We used the Everysun icon as the basis for all our designs and layouts, bringing in stripped down iconography that highlighted all the places and times, sunscreen is a necessity. It was a clean way of communicating usage without being too prescriptive.
The broad range of products needed to fit together as a family, but differentiate themselves enough to make it clear whether the product is for family, children or sports people. To do this, we used small icons such as the stork for babies and the kite for children. We made the sports design slightly more masculine cues and the anti-aging crème with higher cosmetic tones.
All in all we created a visual identity that stands out and modernises the brand into the future.
