EnergyFlex is an Energy Miner located in Brisbane, Australia. It helps all energy users to become Renewables Ready by unlocking the hidden potential of their energy footprint to maximise its value across a number of revenue streams.
The visual identity of this tech start up represents the contrast of energy use and resultant cost between day and night, hinting that energy flexibility is the key to renewable uptake.
STATIONARY | Brand Application
The EnergyFlex brand is based on the same concept as their service, technically complex but visually simple. Its structure is grounded on an energy rail that leaves a colourful trace behind. The circle path represents continuity, and a mesh represents the energy flow and data measurements [duck graphs] that feed the brand process.
MOTION | The Energy Flow
Beyond the brand’s simplicity, the movement has an essential role in the EnergyFlex brand. Renewable Energy is a concept that demands action. Some of the motion applications of the brand are simple and still impactful while keeping the brand’s essence and consistency.
VIDEO
It is always challenging when working with intricate content, multiple benefits, complex ideas, and still playing with minimalist and straightforward shapes. The EnergyFlex video was created to summarise the central concept of sophisticated and demanding content while keeping the minimalist style and brand simplicity consistent.
Executive Creative Direction: Adam Schirmer
Art Direction: Lany Yung
Design, Animation and Motion: Juan Camilo Beltran [AKA: jcspotlight]
Design, Animation and Motion: Juan Camilo Beltran [AKA: jcspotlight]
