SITUATION
Ambio is a private label food supplement sold in the Gintarinė Vaistinė pharmacy chain. The range includes over 100 different SKU’s. Food supplement brands are still characterized by conformist design, photos of smiling people, and pseudoscientific graphic elements. We have set ourselves to create a design like a “super pill” that works clearly, comfortably and impactful.
SOLUTION
We created a design called “super pills” to celebrate life and enhance the supplement experience. The coloured pill packaging reveals the simplicity, accessibility, modernity and daily health support of the product. The coloured pills create a rhythm on the shelves and allow the products to be distinguished in colour while also attracting attention. In the children’s line, the pill form transforms into characters.
BEFORE vs AFTER
Client: Limedika
Brand manager: Viktorija Labutina
Design strategy: Laura Ragaišytė-Važgėlienė
Art direction: Aliona Bobin
Design: Katažina Gladka
Account management: Ramunė Baranauskaitė
Product photoshoot: PackShot
-
© étiquette, 2021, Vilnius
