Plasmon changed its most iconic product - for the first time in 120 years of history - to help parents reconnect with children, replacing its own brand logo with hundred characters, places, objects and words which, mixed together, generate stories. Plasmon turned a simple snack into an authentic moment for everyone.
Each illustration was designed specifically to fit with the stamps.
The line has always the same thickness and there’s a minimum distance,
because cookies are printed raw and then cooked.
The box is made with a circular illustration, which is the illustrated history born from the biscuits that are represented on the packaging. Since it is circular, it’s an endless story.
We took ten stories born from Mangiastorie and we rewrote it with a book author, Lorenza Bernardi, to transform them into a podcast for children. The episodes were created to convey values to children to grow as better adults. So, every story is about a special topic: respect, gender equality, sustainability, bullying, friendship, charity, self-love, big dreams. We recorded the stories in a studio with two professional speaker, and we created their own soundtrack.
This limited edition was launched also on the TV,
with a 15’’ commercial that went on national television.
DUDE Milano
Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti
Senior Copywriter: Alessia Cassarino
Senior Art Director: Giuseppe Calì
Junior Copywriter: Cecilia Panisi
Junior Art Director: Alessandro Borrelli
Client Service Director: Elena Panza
Account Director: Silvia Ghiretti
Senior Account Manager: Giorgia Livia Pacchiarini
Digital Strategist: Elisa Fiorentini
Head of content: Ludovica D'aquino
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Valeria Mazzotta
Post Production Supervisor: Seba Morando
Post Producer: Andrea Italia
Motion Designer: Dario Lipani & Diego Gonzalez Galicia
Senior Editor: Federica Ruggeri
Colorist: Daniel Pallucca
Illustrator: Margherita Premuroso
DUDE Originals
Head of creative Development & Production: Lucia Nicolai e Marcello Paolillo
Project Manager: Gianni Zecca
Senior Development Executive: Roberta Lippi
Senior Development Producer: Andrea Randazzo
Development Producer: Viola Vicentini
