CONTEXT

To support low or Zero carbon targets, large industries need durable, innovative and high-performance materials. Arkema, the world's leader in specialty materials, is their privileged partner: How can we accelerate this and let as many people as possible know it ?

INSIGHT

The world can only change sustainably if materials also change sustainably.

IDEA

The Wave of Change: A creative platform that re-writes Arkema's mission. A new logo that goes from a "K" for chemistry to the "MA" of new materials. And a new advertising campaign that highlights the "Wave of change" and the central role of Arkema's materials in everyday life.